Purpose of a music promotional video with reference to synergy

• Promotion / Publicity 
• Make money – increase sales.

Purpose of Music Videos is to
 make money!

• Promotes the artist/single/album

• Persuades audience to buy – CD/download

• Raises the audience awareness or profile of the artist/group

• Product placement e.g. Christina Aguilera & perfume (Not Myself Tonight)

Christina Aguilera uses this video to promote her new perfume, by putting her perfume in her music video, it will make viewers want to go out and buy the fragrance.


Synergy- works to the mutual benefit of both film/TV programme and artist

• The Music Video exists as only one strand of a multimedia campaign, and is just one way in which a song is promoted.
• The music industry as a whole has a relationship with a number of different media: Radio, TV, Print media, Film, New Media.

• There is often a clear sense of synergy across a number of platforms.

Making money- synergy

Lil Wayne, Wiz Khalifa & Imagine Dragons w/ Logic & Ty Dolla $ign ft X Ambassadors- Sucker for pain. This song was part of the soundtrack to the hit film 'Suicide squad' 

Four weddings and a funeral- This song spent 19 weeks in the number one spot. 




Adele- Skyfall


What makes a successful music video? 

• Is it just creating an ‘original’ / ‘artistic’ music video?
• Are there other (financial/commercial) considerations?

I think that a successful music video is based more on the financial/commercial side. Most famous music videos have been the ones that promote films for example Twenty one pilots made a song o promote the film which became very popular due to the film being popular and everyone wanting to see it. If we were to go back 20 or 30 years, then music videos would have been successful because they were original and artistic and it was the start of something big in the music world. Now that these original music videos have been done, there isn't much for modern day artists to do so to keep their names up their they have to promote the music video.

Queen’s “Bohemian Rhapsody” (1975) Dir. Bruce Gower. The reason this Music Video is regarded as important is that it was the first Music Video to:

• Really have an impact on sales – after the video release the song went to number 1.
• Be regarded as a work of Art in its own right.