The Media Practice Model is a media effects construction used within the main areas of mass communication. This model was developed by Jeanne R. Steele and Jane D. Brown in 1995, and it takes a practice perspective which means that it focuses on everyday activities and routines of media consumption.
Text: This is what media product is going to be produced by a company. It's the very beginning of the process where ideas are written down and they come up with what the product is going to be about. For example, if a film company wanted to bring out a film, they would need to start of mind mapping ideas, designing characters and so on.
Audience: This is when the company thinks about how they are going to get the audience to watch/listen or visit their product. They thing about what they're going to do to get the audience interested, how are they going to do this, why they are doing in they way they have decided, where will they be doing this and what the outcome will be.
Financial transaction: This means that whatever media product has been brought out, the consumers will always have to pay for it for example if it was a film they would pay at the cinema, if it was a video game people will be purchasing it from GAME, HMV or on their consoles to play it.
Produce, distribute, exhibit and market: media institutions such as Netflix, Sky, ITV and the Big 6 are the ones who produce the product, market the product and get it out to places it needs to be. They also receive money for their product and if it is a success, they will receive high figures that can be used towards their next product.
Produce, distribute, exhibit and market: media institutions such as Netflix, Sky, ITV and the Big 6 are the ones who produce the product, market the product and get it out to places it needs to be. They also receive money for their product and if it is a success, they will receive high figures that can be used towards their next product.
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