Emil Began as a runner for film production companies in his early stages. He then went on to Work for Blink Productions and now he is working in freelances for OB Management.
After working as a runner he then graduated to Assistant Director where he would manage the video shoots. He signed to Academy who are the biggest music video production company and then worked for Between the Eyes and now works mainly for Pulse.
Emil’s first budget was for the band Kid British and the track Our House
Budget - £20,000
Location – Manchester
Cast – local people
1 day for filming
2/3 days for editing
10 days pre-production
Emil then went on to become a music video director and was interviewed by different companies where he would give advice on being a music video director. He then went on to direct Jessie J's music video 'Wild' and Rita Ora 'Shine ya Light'
At his busiest Emil has made 24 music videos in one year
When he began shooting videos for independent labels the budget would be as low as £5,000 to £10,000
His most expensive video to date has been for Jessie J and the budget was £160,000
Has now begun to make adverts, which generally have a far higher budget and production values but which allow for less creative freedom.
Ed Sheeran 'Lego House'
Client Atlantic - Director Emil Nava
Emil’s Top Tip
Use Extreme Close Up on faces wherever possible
Do not shoot whole of video in medium shot/long shot
Example – Sinead O’Connor – Nothing Compares to U
Godley & Crème - Cry
OB Management work as agents for music video directors. They describe themselves as, “ three straight up dudes who work out of Denmark Street London”.
The name of the director I am studying is Jamie Thraves.
He started off making short films at University
Used award-winning short film as a ‘calling card’ to get a ‘foot in the door’ with the video production company Factory Films
Began by shooting three very low budget music videos that cost about £5,000 each.
Thraves submitted two treatments for two of the best music videos ever.
Radiohead- just
the budget for the video was £100,000
shot in 3 days
Coldplay- The Scientist
£200,000 budget
Shot in two days
Jamie used his experience in making music videos in order to get into the film industry and so far he has shot 3 features;
The Low Down
The Cry of the Owl
Treacle Jr
Jamie's top tips were;
Use the lyrics but try not to be too literal
Most importantly, go with the emotion of the lyrics
Jamie Thraves also directed Katy B 'Broken Record'
The video is about her coming out of a relationship and him still playing on her mind and her not being able to get over him.
and Tom Odell 'Another Love' which is a video about a relationship between two lovers, the song exposes the individuals turmoil by showing their affection for one and other when being held down by lingering feelings of sadness from a previous relationship they had.
In 2013 “Blurred Lines” by Robin Thicke and “Wrecking Ball” by Miley Cyrus provoked controversy.
Lily Allen’s “Hard out Here” video parodied black music videos that reduce black women’s bodies to lurid props.
The theory suggests that the male gaze denies women human identity, relegating them to the status of objects to be admired for physical appearance. The theory suggests woman can more often than not only watch a film from a secondary perspective and only view themselves from a mans perspective
Mulvey states that the role of a female character in a narrative has two functions
As an erotic object for the characters within the narrative to view
As an erotic object for the spectators within the cinema to view
The characters that look at others are seen as the active role (male)
The characters that are to be looked at are passive (female) They are under control of the males gaze and only exist for visual pleasure.
Females often slow the narrative down, they act as inspiration for men to act.
Males on the other hand, push the narrative forwards and make things happen and are seen as active.
Female Objectification
Objectification is related to the gaze
The persons gazed at are objectified, treated as an object whose sole value is to be enjoyed or possessed by the voyeur
Objectified characters are devalued and their humanity removed.
A Patriarchal society means that the Men dictate all of the rules as they are seen as the dominate gender. Mulvey argued we live in a patriarchal society in which men set the majority of the rules and construct and represent the ideal visions, roles and male dominance over woman. The worry that the industry have is a passive audience will be influenced by this representation of reality and copy it and it will actually become reality if it hasn’t all ready.
The image seen here is how mulvey
described how men see woman
Miley Cyrus 'Wrecking ball'
After Mileys contract with Disney ended she went on to make her own music, the change from being Hannah Montana shocked her fans as her music videos and lyrics had shown she isn't the same girl anymore. Miley had done this to tell people that she has grown up and isn't Hannah Montana anymore, she has found who she is and won't change. Sinead O’Connor warned Miley, “Not to let them prostitute you!” I believe Miley is being herself and letting herself go after so many years of being Hannah Montana who was sweet and innocent. Lilly Allen 'Hard out here'
Lilly Allen's Music video in my opinion is a feminist video, although the video may not look like it the lyrics show that it is and the video is a mock of those woman that are objectified. The video does not defeat the idea of feminism, it instead shows what woman have to go through to be recognised and liked by others.
Robin Thicke 'Blurred Lines'
When Robin Thicke realised His single 'Blurred Lines' 20 Universities in the states banned this video because they did not agree with the lyrics nor the non explicit version of the video and did not want their students seeing this. The lyrics are said to be controversial and after having looking at the lyrics I got the idea that he was singing about trying to have his way with a woman by bringing her secret bad side out which some people found offensive. There are two versions of the video, one the girls are more covered up which is the one above but the other version the woman are topless. There are two versions because it would be inappropriate to be showing younger people an explicit video that would be played on music channels. In the video the woman are very revealing and pouncing around like they don't know any better which will indicate to some people that all woman are silly and have no respect for themselves.
The music video starts with the band and switches to the storyline of two friends who secretly like each other but are both shy to admit it. they are in London/House party with a group of friends. the video alternates between the band shots and the London/house party scene. at the end of the video the two lovers kiss and the music video finishes.
