Case Study 2; Emil Nava

Emil Began as a runner for film production companies in his early stages. He then went on to Work for Blink Productions and now he is working in freelances for OB Management.

After working as a runner he then graduated to Assistant Director where he would manage the video shoots. He signed to Academy who are the biggest music video production company and then worked for Between the Eyes and now works mainly for Pulse.

• Emil’s first budget was for the band Kid British and the track Our House
• Budget - £20,000
• Location – Manchester
• Cast – local people
• 1 day for filming
• 2/3 days for editing
• 10 days pre-production

Emil then went on to become a music video director and was interviewed by different companies where he would give advice on being a music video director. He then went on to direct Jessie J's music video 'Wild' and Rita Ora 'Shine ya Light'

• At his busiest Emil has made 24 music videos in one year
• When he began shooting videos for independent labels the budget would be as low as £5,000 to £10,000
• His most expensive video to date has been for Jessie J and the budget was £160,000
• Has now begun to make adverts, which generally have a far higher budget and production values but which allow for less creative freedom.

• Ed Sheeran 'Lego House'
• Client Atlantic - Director Emil Nava

Emil’s Top Tip

• Use Extreme Close Up on faces wherever possible
• Do not shoot whole of video in medium shot/long shot
• Example – Sinead O’Connor – Nothing Compares to U

Godley & Crème - Cry

• OB Management work as agents for music video directors. They describe themselves as, “ three straight up dudes who work out of Denmark Street London”.
• Their aim is to:
• Nurture talent
• Work with production companies
• Work with record labels
• Match the right director to the right artists