comparing Lady Gaga to Adele

Lady Gaga and Adele are both two very different artists. Lady Gaga is known to be very different from everyone else, she dresses very dramatically and different, she likes to send out the message to her fans that it is okay to be different and they should embrace it. On the other hand, Adele is an artist that is a lot more calm and less dramatic, she is known for being someone who is constantly having her heart broken by men which are what her songs show.

 Lady Gaga




Lady Gagas unique selling point is her sense of style and how her style encourages everyone to be unique and be themselves. she has worn insane garments including a dress made entirely out of raw meat and a garment made from spikes.  Gaga portrays herself as a highly individualistic pioneer of self-expression who leads and nurtures a large army of aspiring followers. We’re marketers; let’s call them ‘customers’. Lady Gaga likes her fans to have their own voice and be able to say what they want and look how they want which is what makes her brand so big as it gives those who have never had the confidence to speak to actually be able to speak. Gagas brand as a whole is about being yourself, this is something that so many people struggle with so having an iconic person like Lady Gaga tell everyone to be unique and be them will give them that confidence to be unique and not be care about what anyone else says. 

Adele





Adeles unique selling point is that her songs are about break ups and being hurt which is what many woman can relate to and that is why she is so popular, not to mention her amazing voice! Adele has merchandise,  she does numerous interviews where she talks about her life and she also does meet and greets which all of her fans love because they get to meet her and see how kind she is. Adeles brand is about heartbreaks and finding the determination to not let it effect you too much, many woman look up to Adele for this as its something they have all been through. I see adele as being an older sister to her fans and telling them that everything will be okay.